REBELLION was not born in a meeting. It was born from worn out records, rehearsal rooms that smelled of gaffer tape and gigs where nobody wanted to stand still. The 70s, 80s and 90s gave the world more than music: they gave it a way of being. That is the legacy we wear every day.
The brand's motto says it all. Rebel Soul, Lion Heart. The soul of those who question and the heart of those who never back down. When we designed the first collection, we wanted every piece to tell that story without having to shout it.
That is why it all starts with the Signature Tee. No excess, no tricks. Just the logo on the chest, like a signature. It comes in off-white and also in black, for those who prefer the night. It is the piece we wear when we want our attitude to do the talking.
Then came the rest. The Lion Heart lends its name to the motto and carries a winged lion in a distressed print, perhaps the piece closest to the spirit of the house. The Lion Skull features the lion skull, the symbol at the heart of the brand. The Freedom Tee celebrates the freedom to follow your own path, because some attitudes never go out of style.
They all share the same base: 220 gram premium cotton, individual garment washing and a finish that gets better with time. We prefer pieces that grow old with us to pieces that fall apart after the third wear. Clothes with stories to tell, like the vinyl we still keep.
We do not follow trends. We honour a legacy and celebrate an attitude. If you grew up with a guitar playing in the background, or simply feel that style should reflect who you are, this brand is yours too.
Start with the Signature. The rest of the story is yours to write.
Rebel Soul, Lion Heart: the story we wear
REBELLION was not born in a meeting. It was born from worn out records, rehearsal rooms that smelled of gaffer tape and gigs where nobody wanted to stand still. The 70s, 80s and 90s gave the world more than music: they gave it a way of being. That is the legacy we wear every day.
The brand's motto says it all. Rebel Soul, Lion Heart. The soul of those who question and the heart of those who never back down. When we designed the first collection, we wanted every piece to tell that story without having to shout it.
That is why it all starts with the Signature Tee. No excess, no tricks. Just the logo on the chest, like a signature. It comes in off-white and also in black, for those who prefer the night. It is the piece we wear when we want our attitude to do the talking.
Then came the rest. The Lion Heart lends its name to the motto and carries a winged lion in a distressed print, perhaps the piece closest to the spirit of the house. The Lion Skull features the lion skull, the symbol at the heart of the brand. The Freedom Tee celebrates the freedom to follow your own path, because some attitudes never go out of style.
They all share the same base: 220 gram premium cotton, individual garment washing and a finish that gets better with time. We prefer pieces that grow old with us to pieces that fall apart after the third wear. Clothes with stories to tell, like the vinyl we still keep.
We do not follow trends. We honour a legacy and celebrate an attitude. If you grew up with a guitar playing in the background, or simply feel that style should reflect who you are, this brand is yours too.
Start with the Signature. The rest of the story is yours to write.